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100%
Founded in the early 1980's, the rise of 100% into Moto fame is a classic 'rags-to-riches' story. With just 100 dollars, a head full of ideas and total passion for Motocross, Drew Lien grew the business from a hobby into a brand synonymous with performance. They dedicate themselves to the sport, continually inspiring new generations of motocross enthusiasts. All their gear is battle tested and will last ages. Used and trusted by some of the best athletes around, such as Dean Wilson.